Entrepreneur, award-winning marketer and creative. Ex-corporate marketer turned bootstrapper.
I run my award-winning creative-tech agency and consult early and growth-stage startups on strategic marketing scope like market research, positioning, PMF validation, growth systems, customer aquisition, market expansion into new categories, pivots and spin-offs execution.

1) Founder & MD of AR-MORE - a creative tech studio specializing in multimedia production and social-first, high-impact content and ads.
Official marketing partners of TikTok, Creative partners of META in MENA region, and certified Snapchat Lens Creators.
Bootstrapped business from $250 to consistent 6 figures within 2 years from launch.

2) Startup fractional CMO, strategic marketing & growth advisor.
I support founders with activating products and businesses into the market. I orchestrate and execute lean launches end-to-end—mapping opportunity, architecting growth systems, offering decision-making frameworks that drive fast execution, and developing positioning and narratives that win in crowded or low-awareness categories.

For startups: Identify real market opportunities, craft sharp positioning, define ICPs and segments, and run lean pilots to validate demand and drive early traction with limited resources.

For scale-ups: Orchestrate lean launches within the operational complexity of a scale-up—testing new segments and markets by aligning teams, installing structured GTM frameworks, building momentum fast, and obtaining real market data to inform strategic product roadmaps.

My approach combines corporate discipline from years of P&L ownership and team leadership (Mercedes-Benz, Mars) with entrepreneurial grit and agility daily practiced in my own active bootstrapped business.

3) Startup Mentor. Official mentor with Step Conference and Ignyte.

In previous episodes:
Accomplished marketer with 15+ years of experience with top global brands. ex-communications @ Leo Burnett, ex-brand manager @ Mercedes-Benz, ex-marketing manager @ Mars INC.

Screenwriter. Co-author of a full-feature UAE-produced film starring an Oscar-nominated lead actor.
"Beneath a sea of lights" streaming on Showtime, US.

Outside of business:
Dog person - owner of 2 Belgian Malinois, love active lifestyle and performance arts.

Mina Litvinova

Book Session With this Mentor