🌟 VP of Marketing (Strategy & Innovation) at Aditya Birla Group (ABG)

🏢 Leading corporate Innovation strategy, marketing & go-to-market thinking for new innovation spaces across Ultratech Cement, Hindalco, Birla White/Estate, and Eternia, generating USD$45 billion in revenue.

🔹 Experienced Marketing, Sales & Commercial Leader

Over 2+ decades in marketing & sales, branding, strategy & innovation, digital transformation, and business development across organizations like Nestle, Kellogg, Glanbia Perf. Nutrition & Dr. Reddy's handling commercial P&L roles, driving strategy & innovation and crafting business from 0-1 towards scale up phase (including working on strategic JV/M&As).

🔹 Value Creator

Passionate about creating and delivering value for customers, stakeholders, and society. I firmly believe business is ‘Force for Good’ which essentially means businesses must make a conscious effort to positively impact the world through its practices and operations which includes:
1. Environmental consciousness
2. Social responsibility
3. Company culture that means leading with purpose and implementing company culture from a place of leadership & empowerment

🔹 Key Achievements

1. Handled large category of Baby Foods ~$200 Mn through a phase with decade long de-growth & driving the $500 Mn Masterbrand opportunity for Kellogg in Asia Pacific.
2. Accelerated the portfolio thinking for Glanbia in India
3. Launched 10 highly differentiated products and a robust pipeline of close to 20 products in nutrition and nutraceuticals, disrupting markets and crafting $40 Mn Nutraceutical Business in India from zero (with 0-1-10 approach) and spearheaded the JV Co with Nestle Health Sciences.
4. Created India’s digital first CRM in 2012-13 which engaged key stakeholders in a one year program in partnership with Boston University with 98% completion rate, increase in face time from 30 secs to 30 mins delivering high double digit business growth.

🔹 Credentials & Expertise

1. Certified Lean Six Sigma Black Belt.
2. TEDx speaker and lifelong learner with multiple postgraduate diplomas in innovation, design thinking, and digital business transformation.
3. Acknowledged amongst the top 50 Digital Leaders in the Country
4. Marketing Meister Award by Herald Global (BARC)
5. Golden AIM Award for excellence & leadership in Marketing by Dynergic Business Solutions

🔹 Current Focus

1. Driving new business ideas & innovation opportunities from strategy to market.
2. Expanding Omnichannel focus with a strong (direct & indirect) cross-functional team approach.

Proshanjit Dey

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